sd-nethero

 

{intimacy} changing women’s lives

A woman’s confidence will soar with a bra fitting. A dramatic body transformation uplifts her shape and enhances her personal style. She is amazed by the new level of confidence she never believed possible. {intimacy} creates intensely powerful relationships among women by encouraging each woman to love herself first. We are a personal experience store and are proud to uplift women across America.

- Susan & David Nethero, Founders

 

{who we are} {company history}
At {intimacy}, we practice a proprietary holistic method of fitting that is focused on more than just the right size - we teach women how to wear a bra, how to eliminate back fat, and how to double the life of a bra with proper care.  But most importantly, we show women that the right styles combined with the right fit will provide her comfort, and improve her body image. Once fitted, we introduce the basics of lingerie care and show women how to build their "bra wardrobe" - an {intimacy} concept that not only prolongs the life of each bra, but ensures the right bra for every occasion!

Eighty percent of the store's inventory is stocked with European designer brands rarely offered in lingerie or department stores in the United States, providing customers with a very exclusive product mix. Labels like Lise Charmel, Aubade, La Perla, and PrimaDonna combine fashion and engineering to ensure a supreme level of comfort and beauty. But {intimacy} does much more than solve bra fit problems. We want every woman to feel confident and beautiful after she’s been properly fit. We want every woman to love her body!

From the executive businesswoman to the avid athlete, we have the right style and fit for every woman - and every occasion. We offer over 90 sizes (A to K cup) from the best international designers.

Each bra fit stylist that works for {intimacy} is properly trained in a week long “Bra Fit Boot Camp” that Susan personally attends in each market so clients can rest assured there is always a trained expert on staff to help them.
{intimacy} is the lifelong passion of founder Susan Nethero. Struggling her entire life to find lingerie that fit her properly, she found haven in the European market and decided to bring the fit and fashion concept to the United States. Susan opened the doors to the very first {intimacy} location in November of 1992 at the fashionable Phipps Plaza, Atlanta's premiere upscale mall. As word spread, women flocked to her store claiming she was "changing lives." She realized one store in Atlanta was not enough! With the support of her husband David Nethero (who joined the business in 2001) their dreams of fitting women across America began to take shape.

In 2004 another {intimacy} location was opened in the heart of New York City (90th and Madison) to serve women in the Big Apple. {intimacy} was also given the "Best Shop Award" in the category of Best Reference shop in North America.

In the fall of 2005, a store on the prestigious Magnificent Mile in Chicago (900 North Shops) helped reach the women of the Midwest.

December of 2007 was a special year as {intimacy} presented its new branding and merchandising concept including state-of-the-art dressing rooms that are lit from floor to ceiling in an effort to give each woman a beautiful and unique glow. Boston became the home of the 4th {intimacy} location at Copley Place (Barneys wing) and the first store to proudly host the new look and feel. The Boston store has received rave reviews and even won the triple crown award (best lingerie store) by Boston Magazine, Improper Bostonian and Stuff @ Night.
With a clear focus on fit, fashion and style, {intimacy} was welcomed by Houstonians in May 2008 and was prominently featured in the Houston Chronicle. The store is positioned in the enormous and upscale Galleria Mall in the new restaurant wing. Quickly following, {intimacy} also made big waves with their May 2008 introduction to the Miami market with accolades from Daily Candy: "This spacious store is like Lingerie Candy Land."

Now open: Intimacy of San Diego at Fashion Valley, Dallas at NorthPark Center, a 2nd NY street location at 62nd and 3rd as well as Century City in Los Angeles and South Coast Plaza in Orange County! Coming Soon, Philadelphia at King of Prussia, Scottsdale at Fashion Square... and an {intimacy} near you!

{in the news}

Susan Nethero, nationally known as "The Bra Whisperer," trained under the Queen of England's Royal Bra Fitter, June Kenton, and has more than 15 years of experience giving women of all shapes and sizes the perfect fit.

As the exclusive bra fit expert on Lifetime's "How to Look Good Naked" with Carson Kressley, and who has appeared numerous times on "The Oprah Winfrey Show," NBC's "TODAY," “Rachael Ray,” “The Doctors,” "The Tyra Banks Show," and "What Not to Wear." Susan can also be found quoted on the pages of the nation’s top fashion magazines. To book a personal appearance with Susan Nethero, please contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it .
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