There is a perfect bra.


Perfection comes from a proper fitting. There is no universally perfect bra for all women. Get Fit!

> listen to Bra Talk with Vikki, Myth #1


My body is to blame for my poor fit.


A well fitted bra should support your body not vice versa. Many stores carry only the most popular sizes so it can be difficult to find the right size. At INTIMACY, we carry 75 standard sizes and we custom alter at no charge to enhance fit and style selection.

> listen to Bra Talk with Vikki, Myth #2


A loose fitting bra is the most comfortable.


A firm fitting bra is the most comfortable as it does not shift on your body with wear and active lifestyles. It supports and evenly distributes the bust line and results in greater comfort. Fit firmly on loosest hook so you can tighten the bra as it ages and stretches to retain support over life of the bra.

> listen to Bra Talk with Vikki, Myth #3
> watch TV ad about 90% support


The back pain and shoulder stiffness is due to my shape and fullness.


Erroneously, most women rely on the shoulder straps of the bra for supporting the bust line. Only 10% of the support should come from the shoulder straps. The bra band should provide 90% of the support.

> listen to Bra Talk with Vikki, Myth #4


Underwires are uncomfortable.


You should not feel the under wire of a well-fitted bra. Most underwire complaints are the result of a cup too shallow or the bra band riding up the back. This forces the under wire to slide forward into the breast tissue, cause weight to impinge on the rib cage, or dig into midriff.

> listen to Bra Talk with Vikki, Myth #5
> watch TV ad about underwires


A bra that shows back fat tissue is too tight.


The proper position of a bra should be level across the bodice front to back. This will minimize the appearance of soft tissue on the back. It will also help to encase the soft side tissue to prevent show and increase comfort.

> watch TV ad about back fat


Minimizers make a woman look smaller busted by compressing breast tissue.


It is unhealthy to compress breast tissue, you’ll lose firmness. Minimizers increase the surface area on her chest making her look wider and thick through the torso. Lifting the breast tissue will increase the perceived length of her torso and actually will give the woman the appearance of having lost one full dress size and gained inches in height.

> listen to Bra Talk with Vikki, Myth #7
> watch TV ad about minimizers

Since 1992, Susan Nethero has helped thousands of women transform their comfort and appearance by choosing the right bra.

She has appeared on The Isaac Mizrahi Show, What Not to Wear, and has been featured in national women's magazines, including Redbook, Women's Day, and Marie Claire.

Now you can also benefit from Susan's Bra Talk tips, advice, facts and myths that she has shared with devoted customers and audiences across the country!

To order Bra Talk: Myths & Facts just click here:

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Sports bras are best that compress the breast tissue during rigorous exercise.


False, compression causes the bust to move as a solid block and actually damages the root tissue closest to the chest wall resulting in irreparable harm and loss of firmness. Select a sports bra based upon the strength of the bra and the seamed support that distributes the pressure and weight of the breasts.


Only padded or thick bras can eliminate nipple show through.


By positioning the nipple on a seam, you can eliminate all the show through. A proper fitted bra eliminates shifting and irritation to the sensitive issue to stop the nipple from becoming erect.

> listen to Bra Talk with Vikki, Myth #9


Exercise can improve firmness in the breast tissue muscle.


Truth is that breast tissue loses elasticity with exercise, age and lack of proper support. Elasticity cannot be improved once the resilience is lost.

> listen to Bra Talk with Vikki, Myth #10